A scalable visual identity for Mythos, a Web3 gaming ecosystem, built to keep every launch, partnership and milestone consistent across an audience of 100M+ players.
The visual identity behind Mythos, a Web3 gaming ecosystem. I created a scalable campaign system that unified launches, partnerships, milestones and community content under one consistent visual language.
Mythos needed a visual language that could support multiple game titles, partnerships and ecosystem announcements without losing brand recognition. Every campaign had to feel distinct while remaining unmistakably Mythos.
I designed a modular visual system built around bold typography, a focused color palette, custom iconography and reusable 3D assets. The system allowed every campaign to adapt to its message while maintaining a consistent brand identity across every touchpoint.
The visual system supported 50+ campaigns across launches, partnerships and community milestones, helping the Mythos ecosystem communicate consistently to an audience of 100M+ players.
- Art Direction & Visual Identity
- Campaign Design
- Partnership Creatives
- Social Media Assets
- Brand System & 3D Asset Library
