Experience
8 roles · 6+ years
- Co-founded and lead the creative direction of a design studio focused on brand identity, digital products, and web experiences. Work across strategy, visual direction, client relationships, and final execution.
- Led visual design across Web3 brands, campaigns, and digital experiences, translating creative direction into cohesive visual systems across multiple touchpoints.
- Assisted in shaping visual direction and branding across different projects and event interfaces.
- Collaborated with project managers, marketers, and partner teams on design and content tasks.
- Designed high-fidelity product experiences and responsive interfaces in Figma, working closely with developers to translate UX decisions into production-ready experiences.
- Improved website usability and customer interaction through modern design systems.
- Partnered with developers to deliver fully responsive web interfaces.
- Edited promotional videos, social media clips, and event footage for CWXP, an EU co-funded Web3 project, supporting marketing and digital outreach campaigns.
- Contributed to the visual storytelling of CWXP Web3 metaverse experiences and interactive event interfaces.
- Collaborated cross-functionally with project managers, marketers, and partner teams (Gigmit, PlusRender, Kontentwerk) on video production and post-production workflows.
- Created mockups and UI elements for mobile and e-commerce applications.
- Ensured brand consistency and usability across digital products.
- Co-founded a gaming-focused business and led its creative direction from concept to launch. Developed the brand identity, digital presence, marketing materials, and overall visual language while helping shape the business and product direction.
- Created promotional and product videos for decentralized platforms.
- Supported the Web3 marketing team.
- Designed logos, posters, and print materials for local clients.
- Assisted with creative concepts and layout design for commercial projects.
- Gained hands-on experience with client collaboration and branding execution.
Good design solves problems
before it decorates them.
It's the balance between clarity and emotion, function and beauty, strategy and storytelling. The goal isn't to be different. The goal is to be meaningful.
I remove complexity and focus on what matters.
Every visual choice is backed by purpose and thinking.
Strong brands are built through systems, not single assets.
Every element should have a reason to exist and contribute to the experience.
Principles I
work by.
I don’t rush into visuals. Understanding the context, audience, and goals leads to better decisions.
The goal isn't to make something look current. It's to make something that still feels right years from now.
Most people won't notice the spacing, the alignment, or the hierarchy individually. They'll notice how everything feels together.
Whether it's a complicated interface or a crowded brand, I like removing the unnecessary until the important parts become obvious.
The first idea is rarely the best one. The strongest work usually comes from questioning, improving, and iterating.
Brands, digital products, and platforms built around emerging technologies and complex ideas.
Websites, products, and visual systems for teams turning new ideas into real businesses.
Interfaces, websites, and design systems for products where clarity and usability matter.
Digital experiences and visual identities that help spaces, properties, and studios tell a stronger story.
Visual identities, digital experiences, and content for businesses, creators, and people building their own brands.
Design built to be used,
not just admired.
I bring strategy, brand, and systems together, so the work doesn't just look right. It performs across every surface it touches.
Understand
Explore
Build
Refine